Fad Labelling: The Curse that Can Kill Organisational Change

A light‐hearted and humorous look at fad labelling is presented in this article. A fad is a “transient enthusiasm”. When used as a protective measure, fads can help kill bad ideas early. However,new and creative good ideas are also at risk of becoming fads. In order to gain acceptance, new ideas must be built into the reward system of organisations – and any association with fads must be prevented.