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Volume 31, Issue 1
1 January 1993
Management Decision Cover Image for Volume 31, Issue 1
Editors
Kadir Beycioglu
Kadir Beycioglu
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Research Article| January 01 1993

Business Success in the Middle East

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Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1993
Management Decision (1993) 31 (1)
https://doi.org/10.1108/00251749310023193

The Middle East has been overlooked by American companies as a region in which to explore market opportunities. Suggests that this is largely due to ignorance of, and bias towards, the culture and politics of the Middle East. Discusses aspects of Middle East culture and situational determinants which American companies would be wise to assimilate and suggests practices to carry out or avoid when attempting to form business relationships in the Middle East.

Keywords: Middle East, National cultures
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© MCB UP Limited
1993
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