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A management summary of the theory and propositions with regard to the engineering of vision and culture in “corporate entities” is provided. It has been based on a book of the same title by the author, published in 1989 by Heinemann in the United Kingdom. In addition,a number of considerations and suggestions have been included in support of further research. The proposed diagnostic management model on organisational and possibly national dynamics emerged in a corporate rather than an “academic”campus. Its particular relevance therefore is both a reflection of an inductive reasoning process on corporate and national events, and of the practitioner′s need to cope with the continuous challenge of structural change.
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© MCB UP Limited
1990
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