Open figure viewer
Co‐makership is based on the principle that buyers and suppliers can gain more benefits by cooperating than by pursuing self‐interest at any cost to others. Profitability and market share are objectives that many buyers and suppliers have in common. This article recommends comakership as a way to a more secure environment of co‐operation and communication between companies and their suppliers.
This content is only available via PDF.
© MCB UP Limited
1989
You do not currently have access to this content.
