Innovation in Mature Companies – Rejuvenation or Stagnation? Available to Purchase

When an organisation matures to a medium or large concern, it can lose some of the innovative drive which brought its success, and thereafter begins to fade. This article presents a new model of product(service innovation screening) based on questioning of product, price,promotion, place and people strategies weighted against an organisation′s Strengths, Weaknesses Opportunities and Threats (SWOT)analysis. The aim of this method is to initiate and crystallise conceptual thinking, and mobilise the execution of innovation.