Skip to Main Content
Article navigation
Volume 3, Issue 4
1 April 1969
Management Decision Cover Image for Volume 3, Issue 4
Review Article| April 01 1969

Technological myopia—revisin Galbraith's sequence

Gordon Wills
Gordon Wills
Editor, Management Decision
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1969
Management Decision (1969) 3 (4): 48–53.
https://doi.org/10.1108/eb000915

IT is my purpose here to explore the ways in which the imperatives of modern technology interact with the marketing concept; with the idea that the customer is in some sense sovereign in the determination of what will be produced and how it will be marketed in our economic system.

This content is only available via PDF.
© MCB UP Limited
1969
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
343 Views
View Metrics
Unlocking growth: exploring factors driving platform-based business models development
Adapting teams to Human–AI collaboration: purposive programs and distinction-based task performance
From disruption to collaboration: GenAI-driven value in the face of geopolitical challenges
Guest editorial: Toward a new mandatory sustainability reporting landscape in Europe: challenges and opportunities

Suggested Reading

John Kenneth Galbraith: a radical economist?
International Journal of Social Economics (February,2010)
The purposes and practices of intellectual work: A reply to Galbraith
Journal of Educational Administration (February,2004)
Clarence Edwin Ayres and John Kenneth Galbraith: from instrumental institutionalism to the new industrial state
International Journal of Social Economics (October,1997)
On Trusts and Technostructures: Veblen, Berle and Means, and Galbraith
International Journal of Social Economics (October,1992)
The influence of managerial myopia on firm strategy
Management Decision (May,2014)

Related Chapters

Galbraith and Economic Power
Research in the History of Economic Thought and Methodology: Including a Symposium on John Kenneth Galbraith: Economic Structures and Policies for the Twenty-first Century
John Kenneth Galbraith on the Military–Industrial Complex
Research in the History of Economic Thought and Methodology: Including a Symposium on John Kenneth Galbraith: Economic Structures and Policies for the Twenty-first Century
John Kenneth Galbraith The conventional wisdom and the pretense of knowledgeparker's
A Research Annual

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal