The influence of environmental issues in strategic analysis and choice:a review of environmental strategy among top UK corporations

Many corporations across the world are experiencing growing pressure to incorporate environmental issues into their strategic decision‐making process. This pressure characterizes the increased global significance of the environment. Examines the extent to which the issue is recognized by UK corporations, and how the environment affects corporate business planning. Additionally, reflects on the key motivational factors leading to the adoption of environmental policies,and comments on the nature of those influences. The key findings show that UK companies recognize the environment is an issue, but that the degree of importance attached is based on a variety of factors,resulting from unique corporate perceptions of opportunity and threat. Companies are generally concerned with meeting legal compliance levels and obtaining cost saving, without undertaking high levels of investment. Some companies are, however, seeking to become“environmental managers”, having identified the existence of opportunities for achieving competitive advantage.