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A fundamental implication of the work of Hofstede, Hampden‐Turner and Trompenaars, and other contributors to the developing body of experience and knowledge about international culture and management is that cultural interpretation and adaptation are a prerequisite to the comparative understanding of national and international management practice. Such knowledge can be applied to co‐operative international ventures; to entry into new countries and cultures; to human resource development in those countries; and to the effective development of skills and competences appropriate to the different market and operating environments of those countries and cultures.

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