The memetics of firms, entrepreneurship and the new body politic: the memetics of the marketplace Available to Purchase

If business success were the elixir of life, there have been, and will always be, many who claim to have its formula. Each attempts to sell a new generation this complex, ever‐changing solution, and does so with concepts and ideas which are, perhaps, inordinately simplistic in relation to the problem, but which nevertheless can be comprehended. Considers the selling of solutions via abducted concepts and ideas as entrepreneurship. It is a skill to be valued, but it is not without its problems for the business practitioner, as its outcome in terms of downsizing is subsequently proving.