Immanuel Kant, marketing theory and the modern temper

Immanuel Kant, a revered eighteenth century philosopher, largely laid the groundwork for modern methods of analysis that transcend formal scientific analysis. He did so by affirming that the human mind possesses inherent ways of reasoning that can often transcend the contrived methods of science. In the eighteenth and nineteenth century, furthermore, Kant was a key inspiration within the romantic movement and, as such, he influenced Hegel, Marx, Freud, and modern social theorists. Since modern marketing research is clearly indebted to these intellectual traditions, a knowledge of Kant is vital to well groomed marketing researchers and to the decision makers who use their services.