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Volume 4, Issue 1
1 January 1970
Management Decision Cover Image for Volume 4, Issue 1
Editors
Ares Kalandides;
Ares Kalandides
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Mihalis Kavaratzis
Mihalis Kavaratzis
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Review Article| January 01 1970

information systems/decisions the marketing company

D.A. Miln
Marketing Information Manager, Electric Power Storage Ltd.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1970
Management Decision (1970) 4 (1): 18–22.
https://doi.org/10.1108/eb000919

IN its simplest terms a marketing company is a means of providing a desired output with available (or obtainable) input. Figure 1 shows the basic Company model on which this paper will expand:

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1970
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