A quest for a common terminology: the concept of born glocals

The objective of this paper is to conceptualize and define a concept (i.e. born glocals) that may contribute to unite the terminology into one common concept.

A literature review is provided. A concept is conceptualized.

The current terminology should be derived from and underpinned by conceptual and definitional attributes beyond what currently appear to be buzzwords.

The concept of born glocals coined by the author should be seen as a compromise to unite the disparate terminology used to label the phenomenon in focus.

The field of research, its researchers and others (i.e. scholars and practitioners) interested in the phenomenon at hand would benefit from having access to a common terminology.