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Purpose

This paper aims to understand how an external assessment of resources, activities and performance contributes to continuously develop capabilities for business schools.

Design/methodology/approach

The EQUIS accreditation framework is reorganized into a capability‐based model for business schools. Next, the case of a business school's experience with EQUIS is used to identify core‐capabilities.

Findings

The paper emphasizes three core‐capabilities that are strengthened through the EQUIS accreditation process: strategizing, changing and branding.

Originality/value

The paper argues that an accreditation process characterized by cyclical assessments and floating standards incorporates the features of a sustainable strategy for continuously developing capabilities within business schools.

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