Transforming big data into knowledge: the role of knowledge management practice Available to Purchase

Roberto Chierici is Research Fellow in Marketing and Management and Temporary Lecturer in Sales and Marketing at the University of Milan-Bicocca. He obtained his PhD in Business Administration, Management and Territorial Economics from the University of Milan-Bicocca in 2016. His research interests focus on different topics, such as social media and customer relationship management, social commerce, multichannel customer management, social media, information and knowledge management, and new forms of entrepreneurship.

Alice Mazzucchelli is Research Fellow in Marketing and Management at the University of Milan-Bicocca. She was awarded her PhD in Business Administration, Management and Territorial Economics at the University of Milan-Bicocca in 2016. Actually, she is Temporary Lecturer in Marketing at the University of Milan-Bicocca. She has a wide range of research interests, which tend to be multi-disciplinary in approach such as knowledge management, social commerce, social media, multichannel customer management, entrepreneurship, internationalization and enterprises bankruptcy.

Alexeis Garcia-Perez is Senior Fellow of the UK Higher Education Academy. His original background in computer science was complemented by PhD in knowledge management from Cranfield University, UK. A socio-technical understanding of information systems has enabled Alexeis to focus on the wider challenges of data, information and knowledge management in organizations and society. He has collaborated extensively with key industry players including Siemens, General Electric and the British Railway Industry. He is Visiting Research Scholar at the Georgetown University, USA. In addition to leading research on data in organizations and society at the Research Centre for Business in Society at Coventry University, Alexeis has been the Course Director for programmes including the MBA Cyber Security.

Professor Demetris Vrontis studied in the UK and obtained a BSc (Hons) in Business from Manchester Metropolitan University Business School, a PGCE (HE) from Manchester Metropolitan University, an MBA (with Distinction) from the University of Hull and PhD in International Marketing from Manchester Metropolitan University Business School. Professor Vrontis is Fellow Member and certified Chartered Marketer of the Chartered Institute of Marketing (UK) and a Chartered Business and Chartered Marketing Consultant certified by the Chartered Association of Business Administrators (Canada), serving as a consultant and member of Board of Directors to a number of international companies. Professor Demetris Vrontis is Professor in Marketing and Dean of the School of Business at the University of Nicosia in Cyprus. His prime research interests are on strategic marketing planning, branding, international marketing and marketing communications, areas that he has widely published in over 65 refereed journal articles, contributed chapters and cases in books/edited books and presented papers to conferences on a global basis. Professor Vrontis is also the author of ten books mainly in the areas of international marketing and marketing planning.