The purpose of this paper is to explore the main benefits and risks of knowledge visualization in the current digital age.
The paper is based on a qualitative and explorative research to frame the benefits and risks of knowledge visualization. The emerging views of 57 small and medium-sized entrepreneurs (SMEs) managers are examined.
The findings reveal both benefits and risks related to knowledge visualization. The two aggregate dimensions (i.e. benefits and risks) are supported by six second-order and five second-order categories, respectively. On one side, the main benefits highlighted in the study are related to: stakeholder engagement, flexibility, knowledge transfer, signaling role, agility and interactivity; on the other side, the risks identified are related to: complexity, absorptive capacity, divergences, capabilities and ineffectiveness.
The research highlights novel insights in the emerging field of knowledge visualization and extends current literature. It provides useful implication from both a theoretical and practical point of view.
