Sustainable practices are the modern-day necessities for organisations as the world is becoming highly dynamic. The purpose of this study is to examine the influence of sustainable training and creativity practices (STP and SCP) on organisational citizenship behaviour (OCB-individual and OCB-organisation) via the mediating role of psychological contract fulfilment (PCF).
A sample of 326 white-collar Indian service industry employees was collected. The data are analysed using structural equation modelling and random forest regression supervised learning (RFRSL).
The findings indicate that sustainable training practices (STP) had an indirect impact on organisational citizenship behaviour (OCB-I, OCB-O) via the mediating effect of transactional (T-PCF) and relational psychological contract fulfilment (R-PCF). In terms of sustainable creative practices (SCP), the impact on OCB-I was indirect due to T-PCF. In addition, R-PCF acts as a mediator between SCP and OCB-O. In the latter portion of the analysis, the RFRSL approach created a prediction model for T-PCF, R-PCF, OCB-I and OCB-O, with demographic characteristics such as industry experience, gender, age, etc. playing a constructive role.
The study conducts a combination of both traditional and newer technology (machine learning), resulting in highlighting the uniqueness of the relationship between variables and the role of demographic variables.
