Using an intersectional lens, this article explores the disproportionate effect of health-related crises on vulnerable groups, specifically focusing on migrant women entrepreneurs and exacerbated by ingrained societal biases related to gender, ethnicity and class.
Employing an inductive, phenomenological approach, we conducted face-to-face interviews with migrant women entrepreneurs affected by the COVID-19 pandemic. Supplementing our findings, we analysed documents such as UK policy briefings and government task force meeting reports.
Our research uncovered a substantial decline in the customer base of migrant women entrepreneurs, which was attributed to the perceived susceptibility to the virus. Balancing business responsibilities with childcare resulted in a significant time commitment, influencing mood, well-being, family welfare and financial stability. Through our findings, we highlight that the issue of intersectionality extends beyond sociocultural factors to encompass disruptive events like health-related crises. To mitigate the adverse effects, we advocate for migrant women entrepreneurs to undertake crucial entrepreneurial actions, embrace entrepreneurial orientations, utilise available support systems and cultivate essential soft skills.
Emphasising a holistic approach, this article underscores the necessity of addressing the multifaceted challenges faced by migrant women entrepreneurs during health crises, contributing significantly to a broader understanding of intersectionality beyond sociocultural dimensions.
