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Volume 9, Issue 2
1 February 1971
Management Decision Cover Image for Volume 9, Issue 2
Editors
Ares Kalandides
Ares Kalandides
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Review Article| February 01 1971

MARKET RESEARCH AND R & D PRIORITIES Available to Purchase

Robin Nicholson
Robin Nicholson
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1971
Management Decision (1971) 9 (2): 146–159.
https://doi.org/10.1108/eb000965

This paper is about marketing those products and services which may be described as “advanced” in their technology. If they are “advanced” this progress must have come from somewhere. The source is Research and Development. It may be either R & D done within the organisation or that done elsewhere from which the know‐how and patents are subsequently licensed or purchased.

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© MCB UP Limited
1971
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