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Some ideas are expounded about how to get published in management or marketing publications. First, almost anyone with ideas can get published. Second, only a few people have all the necessary skills (creative ideas, writing skills,organisational capabilities, packaging prowess and artful matching of product and markets) to publish alone on a regular basis. What publishing can do for you is examined, the ways that we stop ourselves from publishing and hints for getting into print are given.
© MCB UP Limited
1990
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