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Volume 28, Issue 4
1 April 1990
Management Decision Cover Image for Volume 28, Issue 4
Research Article| April 01 1990

Conflicts and Strategic Implications for MNC Market Entry Available to Purchase

Yohannan T. Abraham
Yohannan T. Abraham
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1990
Management Decision (1990) 28 (4)
https://doi.org/10.1108/00251749010142626

Three‐hundred‐and‐fifty‐nine of the world′s largest MNCs were surveyed to determine signficant conflict areas. The findings are summarised in terms of ownership entry modes,nationality and age of MNC and pointers for MNC management and firms contemplating internationalisation are suggested.

Keywords:
Management, Multinationals, International trade, Marketing strategy
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© MCB UP Limited
1990
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