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Purpose

Despite advancements in biofuel studies, significant progress is still needed. Additionally, research on strategic and circular tools remains limited. Therefore, this study aimed to develop the circular strategic tool (CiST) to facilitate decision-making regarding the forces impacting the market for biomethane-powered trucks.

Design/methodology/approach

This research was conducted in three phases. In Phase I, market studies were performed to identify the practical need for such a tool, in Phase II, we selected and recruited the target audience to choose a circular business model be the foundation for CiST, in Phase III, CiST was developed and validated.

Findings

The results demonstrated that CiST facilitated users’ decision-making from a strategic and circular perspective.

Originality/value

The primary contribution of this paper is the creation of a tool that provides greater efficiency and assertiveness for users in navigating market forces.

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