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Keywords: Business strategy
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Journal Articles
Is an alignment between business and information technology the appropriate paradigm to manage IT in today’s organisations?
Available to Purchase
Journal:
Management Decision
Management Decision (2001) 39 (10): 797–802.
Published: 01 December 2001
... executive officer colleagues to steer companies. Business and IT strategies have to be developed simultaneously and implemented simultaneously. The conclusions of this article are based on practitioner views and experiences. © MCB UP Limited 2001 Information technology Business strategy...
Journal Articles
Machiavelli, humanistic empiricism and marketing research
Available to Purchase
Journal:
Management Decision
Management Decision (2001) 39 (5): 403–406.
Published: 01 June 2001
..., marketing researchers can most effectively perform empirical analysis that, while being objective, recognizes the distinctiveness of human beings and their behavior. © MCB UP Limited 2001 Individual behaviour Business strategy Marketing Literature Niccolo Machiavelli is primarily...
