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Keywords: Decision making
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Journal Articles
The representativeness heuristic in judgements involving entrepreneurial success and failure
Available to Purchase
Journal:
Management Decision
Management Decision (2003) 41 (2): 156–167.
Published: 01 March 2003
...Philip A. Wickham The representativeness heuristic generates a decision‐bias encouraging over‐estimation of the probability of low likelihood events when they are associated with strongly context representative propositions. An experimental investigation into decision making by final year business...
