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Keywords: Strategic marketing
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Journal Articles
Journal:
Management Decision
Management Decision (2003) 41 (1): 48–71.
Published: 01 February 2003
... rejection are often very high – and probably this is among the main reasons why (though technologically feasible for some time) the launch of the more innovative/convergent services has been continuously put off. © MCB UP Limited 2003 Television Multimedia Strategic planning Strategic...
