...Serena Rovai; Cecilia Pasquinelli; Varsha Jain Purpose This research conceptualises how and to what extent artificial intelligence (AI) may integrate immersive virtual reality (IVR) and shape its impact on consumers' psychological wellbeing in the in-store luxury shopping experience. Design...

...Giacomo Gistri; Daniele Scarpi; Niccolò Testi Purpose This study aims to examine how the privacy communication format (text, infographic or audio) affects users’ willingness to provide sensitive information and their intention to use health and sports apps, including artificial intelligence (AI...

...Joshua Jobstreibizer; Tatiana Beliaeva; Marcos Ferasso; Sascha Kraus; Andreas Kallmuenzer Purpose This study aims to conduct a bibliometric-Systematic Literature Review’ (B-SLR) to trace the impact of artificial intelligence (AI) on business models (BM). It explores the intellectual structure, key...

...Cristian Rizzo; Giacomo Bagna; David Tuček Purpose The purpose of this study is to investigate managers’ decision-making processes when evaluating suggestions provided by human collaborators or artificial intelligence (AI) systems. We employed the framework of Social Comparison Theory (SCT...

...Helmi Issa; Rachid Jabbouri; Rock-Antoine Mehanna Purpose The exponential growth of artificial intelligence (AI) technologies, coupled with advanced algorithms and increased computational capacity, has facilitated their widespread adoption in various industries. Among these, the financial...

...Alberto Cavazza; Francesca Dal Mas; Maura Campra; Valerio Brescia Purpose This study aims to investigate the use of Artificial Intelligence (AI) applied to vertical farms to evaluate whether disrupting technology supports sustainability and increases strategic business model choices...