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Keywords: Anthropomorphism
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Journal Articles
Designing AI-based interactive avatars in healthcare services: the impact of human-like similarity on emotional responses
Available to Purchase
Journal:
Management Decision
Management Decision 1–25.
Published: 25 December 2025
...Andrea Sestino; Alfredo D'Angelo Purpose This article, rooted in the Uncanny Valley Theory, investigates how human-like similarity in AI-based avatars influences individuals' emotional responses, highlighting the mediating role of perceived anthropomorphism and creepiness, and the moderating...
Journal Articles
A localized and humanized approach to chatbot banking companions: implications for financial managers
Available to Purchase
Journal:
Management Decision
Management Decision (2025) 63 (10): 3756–3785.
Published: 28 January 2025
...Richa Misra; Garima Malik; Pratibha Singh Purpose The study aims to examine the influence of Unified Theory of Acceptance and Use of Technology (UTAUT) and anthropomorphic design cues in determining the level of satisfaction among banking chatbot users. It also tests the moderating impact...
