Keywords: Anti-consumption
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Journal Articles
Management Decision (2018) 56 (3): 677–691.
Published: 21 February 2018
...Lynn Sudbury-Riley; Florian Kohlbacher Purpose The purpose of this paper is to examine a form of anti-consumption termed moral avoidance. Design/methodology/approach The study builds and tests a model of moral avoidance, using a sample (n=457) of adults aged 50-94 years. Findings...

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