... for successful or unsuccessful outcomes when interacting with AI or humans. We focus on internal (i.e. company representative) or external (i.e. situational or coincidental) factors driving attributions and their influence on satisfaction. The research framework is embedded in attribution theory...

... by attribution theory, this study also explored how the organization's environmental messages influence social media (Twitter) user responses, likes, retweets, and replies. Findings The analysis showed that for-profits' messages tend to discuss their green products and manufacturing processes with specific...

...Jack Carson; Jacob Waddingham; Jeremy Mackey Purpose The purpose of this research is to describe organization members' attributions for managerial responses to obviously externally caused crises. The authors draw from attribution theory research and the actor-observer bias to argue...

... in terms of green reputation. The study findings recommend marketing communication managers to keep high congruence of their product category and claimed environmental issue to maximize communication effectiveness. Sustainable development Green issues Attribution theory Marketing communications...