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Keywords: B2B
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Journal Articles
Journal:
Management Decision
Management Decision (2026) 64 (13): 793–817.
Published: 18 August 2026
... for environmental competitive advantage. In addition, it analyzes the moderating role of B2B market characteristics in the relationship between institutional pressures and GSCM adoption. Design/methodology/approach Theoretical argumentation and hipothesis developments. A sample was taken from the high...
