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Keywords: BMI
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Journal Articles
Journal:
Management Decision
Management Decision (2026) 64 (13): 1–16.
Published: 02 January 2026
... hypercompetitive environment. Design/methodology/approach The study is based on an in-depth, longitudinal case study of EDLP retailers, employing a multi-case study methodology. The qualitative approach adopts an exploratory grounded theory perspective to build an interpretive theory for EDLP-RBM and BMI...
Includes: Supplementary data
