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Keywords: Base of the pyramid
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Journal Articles
Understanding the challenges and strategic actions of social entrepreneurship at base of the pyramid
Journal:
Management Decision
Management Decision (2016) 54 (2): 418–440.
Published: 21 March 2016
... socio-economic difference in the lives of the rural and semi-urban population lying at the base of the pyramid (BoP) in India. Findings – The findings of this study are presented in two complementary stages. The first stage involves presenting the narrative incorporating the emergent themes...
