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Keywords: Big data adoption
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Journal Articles
Journal:
Management Decision
Management Decision (2023) 61 (7): 2231–2253.
Published: 11 April 2023
...Maria Ijaz Baig; Elaheh Yadegaridehkordi; Mohd Hairul Nizam Bin Md Nasir Purpose This research aimed to analyze and prioritize the factors affecting sustainable marketing (SM) and sustainable operation (SO) of manufacturing small and medium-sized enterprises SMEs through big data adoption (BDA...
