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Keywords: Bottom of the pyramid consumers
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Journal Articles
Journal:
Management Decision
Management Decision (2020) 58 (8): 1663–1674.
Published: 31 March 2020
... 2019 26 12 2019 21 02 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Bottom of the pyramid consumers Innovation acceptance Income segments Two-thirds of the world's population live in developing or least developed...
