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Keywords: Bounded rationality
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Journal Articles
Reframing growth hacking in resilient startups: the role of generative AI in experimentation, decision-making and learning
Available to Purchase
Journal:
Management Decision
Management Decision 1–21.
Published: 12 May 2026
..., enabling parallel selections of controlled tests; (2) a cognitive sparring partner that reduces bounded rationality and groupthink via premortems, counter-arguments and stakeholder role-plays while preserving human judgment; and (3) a data orchestrator that automates cleaning, cohorting, variance checks...
Journal Articles
Behavioral perspective of newsvendor ordering decisions: review, analysis and insights
Available to Purchase
Journal:
Management Decision
Management Decision (2021) 59 (2): 240–257.
Published: 20 March 2020
... operations, bounded rationality theory, newsvendor modelling and supply chain contracts. Originality/value A summary of literature in this evolving area of research is very scarce. Considering the impact of behavioral economics on managerial decisions in the contemporary world, it is highly important...
Journal Articles
Procedural rationality in supplier selection: Outlining three heuristics for choosing selection criteria
Available to Purchase
Journal:
Management Decision
Management Decision (2017) 55 (1): 32–56.
Published: 13 February 2017
... and economical limits to search and evaluation activities? The research is primarily theoretical, yet draws on various empirical accounts and studies of supplier selection. The main theoretical basis lies in the literature on bounded rationality (Simon 1955, 1997 ; Conlisk, 1996) and more specifically...
