...Graham Hitchings; Sara Cox In the light of experience, traditional ways of using the technique of brainstorming are examined. Flaws in the technique include dominance,fixation, inhibition, lack of structure and noise. Describes a method that has been devised which involves randomization, small...

...Tony Proctor; Paul Ruocco Suggests a structured approach to decision making in the context of generating appropriate marketing strategies. The method includes the use of a creative problem‐solving method, brainstorming. Decisions often involve several people and different people may have different...