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Keywords: Brand crisis
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Journal Articles
Journal:
Management Decision
Management Decision (2026) 64 (2): 540–564.
Published: 14 May 2025
...Weng Marc Lim; Sheau Fen (Crystal) Yap; Laypeng Tan; Tze Wei Daniel Lim Purpose This research aims to provide a state-of-the-art overview of brand crisis and legitimacy. Design/methodology/approach This research conducts a multi-study systematic literature review where brand crisis...
