...Karnica Tanwar; Asha Prasad Purpose – The purpose of this paper is to identify key dimensions of employer brand (EB) and empirically examine the impact of different dimensions of EB upon job satisfaction. A six-factor EB model has been tested for reliability and validity through confirmatory...

...Kuei‐Feng Chang; Hao‐Wei Yang Purpose Faced with the aggressive and invasive behavior of a competitor, it is necessary for a firm to adopt strategies to protect its market share. This study aims to examine brand counter‐extension strategy as a means of fighting back against strong competitors...

... as a proxy for differentiation‐based competitive advantage. The relationship between the extent of vertical integration and price premium through a vehicle of consumers' brand perception is explored. A segmentation‐based analysis is performed to study whether different vertical integration configurations...

...Junghwa Son; Byoungho Jin; Bobby George Purpose This study aims to understand Indian consumers' purchase behaviors of foreign brand goods as a way to help US companies to explore India's market potential. To this end, the study seeks to propose an integrated behavioral intention model...

...Deryck J. van Rensburg Purpose The purpose of this paper is to outline a growth strategy and a conceptual model for large consumer packaged goods (CPG) firms that involves venturing with brand entrepreneurs to access innovative or disruptive new brands called “strategic brand venturing” (SBV...

... to be the first study of its kind of the brewing industry where the consumption of a singular brand has impacted differently based on the notion of “made‐in” versus “owned‐by” cues. As Lindstrom (2000) , a brand strategist from Denmark, the home of Carlsberg clearly pointed out, “when it comes to identifying...

...Niall Caldwell; John Coshall This paper is a contribution to the literature on the branding of cultural institutions. In particular it focuses on visitor motivation in the field of museums and galleries. Measurement of visitor motivations and associated brand strength of cultural institutions...

...Lisa Wood This article assumes that brands should be managed as valuable, long‐term corporate assets. It is proposed that for a true brand asset mindset to be achieved, the relationship between brand loyalty and brand value needs to be recognised within the management accounting system. It is also...

...Tony Tollington This paper presents an examination of the cognitive assumptions underpinning the accounting recognition of assets, in particular, internally created intangible assets such as brands, software and patents. The purpose is to examine, in broad terms, how accountants view these assets...

... organizations in entering new markets and the extent of strategic fit between acquired companies and the UK business; (2) the development of a retailer brand as an international brand. Significant differences exist between the development of a retailer brand and that of the development of a manufacturer brand...

... competition. This enables them to pick a distinctive winner, in the event of a tie. If slogans are intended to describe a brand, analysis of consumer responses by skilled psychologists might uncover key perceptions of the brand. Winning slogans, or combinations thereof, might feasibly be used as future...

... Brands Consumers Consumer’s risk Decision making Marketing mix Product recall 26 MANAGEMENT DECISION 30,3 C onsumer thinking and behaviour, in view of the recent food scares, are important guideline areas for foodstuff manufacturers. Understanding Consumers' Behaviour: Can Perceived Risk Theory...