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Keywords: Building blocks
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Journal Articles
Journal:
Management Decision
Management Decision (2012) 50 (4): 718–743.
Published: 27 April 2012
... on the management of meanings to “make sense” of their entire business model moulded in building blocks, and realize what the authors called meaning strategy. Design/methodology/approach After a detailed overview of the theoretical background grounded in the strategy literature and design one, to support...
