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Keywords: Business opportunity
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Journal Articles
Journal:
Management Decision
Management Decision (2018) 56 (1): 105–124.
Published: 08 January 2018
...Sivakumari Supramaniam; Sanjaya S. Gaur; Izian Idris; Boon Liat Cheng Purpose The purpose of this paper is to identify the potential business opportunities for Middle Eastern entrepreneurs by understanding the Malaysian Muslim’s ways of experiencing and realising value of products originating from...
