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Keywords: Business-to-business branding
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Journal Articles
Journal:
Management Decision
Management Decision (2015) 53 (8): 1883–1898.
Published: 21 September 2015
.... 56 - 63 . Cassia, F. and Magno, F. (2012), “ Business-to-business branding: a review and assessment of the impact of non-attribute-based brand beliefs on buyer’s attitudinal loyalty ”, Canadian Journal of Administrative...
