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Journal Articles
Customer Service: A Competitive Covenant
Available to Purchase
Journal:
Management Decision
Management Decision (1989) 27 (1)
Published: 01 January 1989
... 1989 Marketing mix Selling Customer service Pricing policy Buying CUSTOMER SERVICE: A COMPETITIVE COVENANT 5 C ustomer service is crucial to the development and maintenance of lasting buyerseller relationships. Customer Service: A Competitive Covenant by William B. Wagner Introduction...
