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Keywords: Cannibalization
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Journal Articles
Journal:
Management Decision
Management Decision (2026) 64 (2): 630–668.
Published: 31 December 2024
... re-use rights only Online sales Offline sales Retail Retail sales Online offline sales relationship Cannibalization Synergy Substitution Complementarity The growth of online channels is not only transforming the way customers shop but also reshaping the future of the retail...
