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Keywords: Car‐hire firms
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Journal Articles
A Winning Service Offer in Car Rental
Available to Purchase
Journal:
Management Decision
Management Decision (1993) 31 (1)
Published: 01 January 1993
... not only the outcome dimension of the service offering but also the process dimension. Uses a case from the car rental business in Sweden to show how the model works. © MCB UP Limited 1993 Car‐hire firms Competitive advantage Service industries Services marketing Sweden A WINNING SERVICE...
