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Keywords: Car Clinic
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Journal Articles
Information acceleration to improve strategic management decisions: The case of really new products
Available to Purchase
Journal:
Management Decision
Management Decision (2015) 53 (7): 1560–1580.
Published: 17 August 2015
... that would improve strategic management decisions when completing standard customer surveys. A test studio was set up in the form of a Car Clinic for the example of a future electric vehicle as a RNP. 121 customers were to be offered a wide variety of information (about the future urban environment...
