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Journal Articles
Dispensing pleasantries? Responding to legitimacy and reputation in online medical marijuana marketing
Available to Purchase
Journal:
Management Decision
Management Decision (2016) 54 (8): 1947–1965.
Published: 19 September 2016
...Mark Washburn; Kenji Klein Purpose The purpose of this paper is to develop theory regarding reputation and legitimacy signaling by organizations in contested emerging fields characterized by category ambiguity. Because impression management becomes increasingly important as category boundaries...
