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Keywords: Chatbot
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Journal Articles
Enterprise chatbots in managers' perception: a strategic framework to implement successful chatbot applications for business decisions
Available to Purchase
Journal:
Management Decision
Management Decision (2025) 63 (10): 3300–3322.
Published: 09 April 2024
... on the limited academic literature that examines the managerial perspective on enterprise chatbots, the paper aims to explore organisational needs and expectations for enterprise chatbots from a managerial perspective, assesses the relationship between managerial knowledge and managerial opinion regarding...
