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Keywords: Chinese millennials
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Journal Articles
Millennial green consumption: values, social influences and heuristics
Available to Purchase
Journal:
Management Decision
Management Decision 1–23.
Published: 14 November 2025
... and decision-making processes leading to consumer behaviour. Whilst the study explores this model through the lens of Chinese millennials’ green product consumption, its scope extends beyond this demographic and thus offers broader applications for understanding decision-making and behaviour. Design...
