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Keywords: Choice overload
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Journal Articles
Journal:
Management Decision
Management Decision (2021) 59 (4): 801–828.
Published: 15 October 2019
.../approach Perceptions about constructs like customer risk dispositions, awareness, past experiences, customer involvement, choice overload, service quality and satisfaction of 256 customers were collected using a questionnaire survey. A variance-based structural equation modeling helped to identify...
