... 11 05 2024 02 07 2024 15 09 2024 16 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Higher education institutions Sustainable innovation SDGs Project partnerships Co-creation Structure-process-outcome framework...

...Sylvaine Castellano; Insaf Khelladi; Justine Charlemagne; Jean-Paul Susini Purpose The purpose of this paper is to understand the roles of virtual agents in a virtual co-creation context by exploring their influence on online trust. An empirical study is conducted in the French online wine...

..., translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Crowdsourcing Co-creation...

... product. South Korea Co-creation Participatory culture Recording industry Among other industries, the recording industry has experienced a fundamental shift in its business practices, largely in response to the rise of the internet, which has changed the production and consumption of popular...

... activities or campaigns, companies can open up and develop prosumer co-creation strategies. Findings – The authors develop a new prosumer understanding of value co-creation and design prosumer-oriented marketing strategies as a starting point for important decision making and complex marketing campaign...

...‐creation with stakeholders. Findings Co‐innovation is a new innovation paradigm where new ideas and approaches from various internal and external sources are integrated in a platform to generate new organizational and shared values. The core of co‐innovation includes engagement, co‐creation...