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Keywords: Cognitive image of the destination
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Journal Articles
Journal:
Management Decision
Management Decision (2026) 64 (13): 42–57.
Published: 10 February 2026
... of motivations allow us to accept H1 that the motivations for arriving at a UNESCO-designated cultural heritage destination are heterogeneous. Another objective of the study was analyzing the cognitive image of the destination based on how the visitors evaluated the tourist attributes of the city...
